GTM decision receipt
DR-001 · synthetic composite
Decision to make
Which segment should receive the next two weeks of founder-led outbound?
Pursue one narrow segment, with a proof gate.
Lead with the approval decision—not automation volume—and keep performance claims out until outcomes exist.
Rejected
“Scale outbound with AI agents.”
No buyer, proof boundary, or useful learning goal.
Approved
Pressure-test one live GTM play before the next send.
Specific owner, evidence boundary, and next decision.
- Account priority
- Founder-led B2B SaaSApproved as a discovery hypothesis
- Buyer path
- Founder or head of GTMClear owner for the decision risk
- Proof boundary
- Reviewed decision packetPerformance claims remain blocked
- Next move
- Pressure-test one live playHuman approval required before send
